Minneapolis College of Art and Design,
Certificates in Graphic Design Brochure
The Continuing Studies department at MCAD needed a sexy brochure to announce their revamped Post Baccalaureate Graphic Design program. Since the audience was already dabbling in the field of print design, the piece needed to speak to the idea of the digital design and production process as well as inspire them to imagine themselves within the studio environment of MCAD. Thus, came the concept of "See, Imagine, Shine."
The visual vocabulary used was taken directly from elements one sees when working in Adobe programs. (bounding boxes, ruler ticks, and other various symbols from work palettes) Birds and arrow shapes were metaphoric gestures throughout the piece, suggesting the idea of a forward and upward journey.
