Dick & Jane Brand Identity
Dick & Jane is a retailer in Madison, Wisconsin, specializing in fancy-pants designer accessories for Him & Her. Being that the concept for the product was accessories only, the mark itself is anchored in a custom ampersand. A playful vernacular of image pairings was created by juxtaposing classic male vs. female iconography, which was then applied to everything Dick & Jane, from satin jewelry bags to signage. Shown here are 3 of 8 dual-purpose business card/hangtag fronts. This was one of the many superfun projects done while at Planet Propaganda.
