Mall of America 2007 Prom Campaign
Yes, that's right. The Mall of America. This behemoth of American consumer culture, where people from all over the globe pilgrimage to (I kid you not), needed a multi media awareness campaign for their very lucrative Prom season. The directive was to serve up a fashion design contest to teens, a la "Project Runway." Talking to teens is fun, but talking to teens about designing prom dresses makes me giddy.
